81 Tips For SEO to Rank on Google
SEO ranks search results in search engines to see who was first seen by the user. In fact, these rankings are achieved through search engine algorithms. Those who do SEO optimization first are far ahead of their competitors.
Secondly, there must be methods and skills for optimization. Let’s write 81 skills about SEO optimization:
SEO site optimization
404 error page:
1. Use the index.html of the root directory to make a 404 error page (better user experience)
2. The 404 error page needs to be blocked with the robots protocol (to prevent centralized collection)
301 redirect:
3. 301 redirects can prevent double inclusion of websites and concentrate website weights
4. The Index suffix also needs to be removed from the server/space at the beginning of the website launch (the impact is the same as that of 301)
5. Use the 301 guide weight to make the target website more efficient and at the same time minimize the loss weight in the process
URL optimization:
6. The level of website articles and columns can be shallow or not deep, short or long (conducive to website inclusion)
7. In the template of the website, “/” represents the root directory or the current (page) domain name URl of the website
8. The sub-column of the article column can also be upgraded to a second-level column, just put the file in the root directory
9. It is best to set the path of the website to an absolute path, which is more secure and can prevent black hats from downloading the entire site
10. The URL of the website is preferably a static link or pseudo-static. The dynamic link spider is under great pressure to crawl
Robots Protocol:
11. If you add a website background to the Robot protocol, you can use * instead of some characters to ensure security
12. Robots protocol can better assist search engine spiders to crawl our website and improve crawling efficiency
13. If the modification has not been completed on the day after the website is launched, you can use Disallow: / to block the entire site
Sitemap:
14. Sitemap collects the links of the entire website and is divided into three formats: XML, TXT and HTML. Sitemap can be automatically updated and generated in the program when there is too much content on the website.
15. It is best to upload the Sitemap in all three formats and add it to the robots protocol to prompt spiders to crawl
Website Title, Description, and Keyword (TDK):
16. T tags can clearly display keywords, titles, brands and regions with word segmentation technology
17. K tags are not useless, they can facilitate search engines to identify website topics and query rankings
18. Appropriate keywords in the D tag also have a certain chance to appear in the keyword thesaurus (practice)
19. The TDK of a website should not only consider search engine rankings, but also user experience to attract clicks
Website SEO template layout:
20. ALT tags suggest the use of related words or long-tail keywords of the website
21. The pictures in the website articles can use screenshots to upload and write ALT (the original parameters of the pictures have been revised)
22. The high density of keywords on the homepage will not result in k stations, and the accumulation of k stations is mostly due to the stacking of websites TDK
23. Use nofollow to block the centralized website weight on the single page of the website homepage (such as: about us)
24. At the beginning of the website launch, first check whether there is an export link that comes with the template and deal with it
25. Write the brand words to death after the title of the website article column [article/column title (calling code) — aft blog]
26. The title of the website article is mainly based on the long-tail words mined (inner page ranking)
27. The website should have install https protocol
28. Common operations of website internal chain layout: two hundred or three hundred
29. The number of words in the content of the website article is recommended to be between 300–1500, and an article should have at least one picture
TAG aggregation:
30. Rational use of TAG can increase keyword density, website internal links and improve the ranking of included pages
31. The number of TAG tags is limited to 5 words. Do not write them into sentences.
32. There are at most three TAG tags on the page. Overheated keywords should not be used (suggestion: related words)
33. The aggregation page can be understood as a page or a category that aggregates the detailed information of a product
SEO tips:
34. The optimization cycle of small words in the new station is generally 2–3 months (white hat)
35. In-site search (aggregation page) is good for website optimization, but it is also easy to be used by black hats to swipe virtual external links
36. Static sites are easier to include than dynamic sites
37. Jumping to other websites in the column navigation or homepage module will also be regarded as 301 redirect export weight
38. The wrong link is a user error. When a non-existent URL is entered, the user can be saved by a 404 page
39. Dead links are divided into: dead links in the links, dead links out of the links and dead links in the inner links, of which the most serious is the dead link in the inner link
40. Station K has no rankings overnight, and there is a trend to drop the rankings a little bit until the rankings drop out
41. Demotion is divided into: home page demotion, inner page demotion, site not reaching the home page and snapshot stop diarrhea, etc.
42. The collection site has the best effect of updating 10 articles a day
43. Most of the sites with high traffic and high weight use inner page ranking
44. Words without indexes are not necessarily searched by no one. It is recommended to take Google Keyword Planner as the criterion (commercial data)
45. If the website needs to rely on the weight of the map, you can indicate the ALT tag (logo) on the logo image and make internal links.
46. When exchanging friendship links, if the other party has words such as trading links or disclaimers, they will not be exchanged
47. Related industries are not necessarily required when exchanging friend chains. Related industries are only more effective than different industries.
48. Consider at least three search engine optimization: Google optimization — Yahoo optimization — Bing optimization
49. Persist in crawling and diagnosing and submitting website links to google every day, and over time, articles can be included in seconds
50. The weight of the website title is decreasing from left to right, so the brand word of our website should be placed on the far right of the title
51. The page speed of the website must be controlled within 2.5s, otherwise it is not conducive to optimization
52. It is recommended to use an independent IP for the website IP to prevent our website from being downgraded due to bad neighbors.
53. The old domain name is industry-related, has a large amount of backlinks, is more than 2 years old and has no bad records.
54. You can use the classified directory query to mine more high-quality old domain names
55. Linux system server/space security factor and access speed are faster
56. After the website is launched, it must be ensured that each column has 5–10 articles and internal links
57. Modifying the website after going online in the early stage is harmful to the website if it is blocked by robots
58. The website is online and the optimization of the site is basically able to include the home page on the same day.
SEO off-site optimization:
59. At present, the best external links are: category directory (website navigation), B2B, blog and forum external links, etc.
60. One mention, two posts and three exchanges: submit categories, publish forum posts and other external links, and exchange friendship links
61. Virtual external links are links that appear after high-weight search result pages are indexed by spiders
62. New stations can properly swipe virtual external links to improve the website’s inclusion, but don’t rely too much on it
63. The fact that the published external link is not included does not mean that it has no effect (attracting spiders)
64. To accurately query the available external links (domain: domain name-inurl: domain name) advanced query code query
65. The technology of sending packets and quick-arrangement is actually a click
66. The good use of IP wizard can also improve the ranking of the website
67. If the ranking of the inner page of the website is not always high, you can specially send the external link of this page to improve the weight of the page.
68. When submitting the category directory, you can add # after the link or use js to call to prevent weight export
69. Use webmaster tools for SEO:(Google Search Console, Ahref, etc)
70. Analysis of keywords of competitors
71. SEO word digging skills:
72. Google search drop-down
73. Google Maps
74. Google related searches
75. Golden Long Tail Words
76. Competitor Websites
SEO ranking operation stage:
77. The four stages of SEO: on-site → off-site → user behavior → user experience
78. if you enter the 50th place, you will rely on in-site optimization
79. If you are in the top 50, then you are good in the station
80. Then the top 50 is relying on external links
81. After the first fifty, the external behavior of the first five pages is the user’s click.
If anyone is interested to know how their website is doing on google or if they want to rank high on google. I do free SEO audits every month and give suggestions on improving their site and increasing traffic. Email me your website if interested.
